Home  |  About  |  Download PDF  |  Read Online  |  Author  |  Contact  |  Articles

Introduction
From a business standpoint, the Internet is the Great Equalizer. You can use it to level the playing field between you and your larger competitors, and I'll show you how in this book.

Part 1 - Search Engine Visibility
Search engine optimization (SEO) is the act of improving your business website in a way that makes it more visible to your key audience. In other words, SEO makes you easier to find online — to the people how matter the most. And that's exactly what we will talk about in this chapter.

1b - Key Phrase Research
1c - Title Tag Optimization
1d - Optimizing Hyperlinks
1e - Link Building
1f - SEO Reality Check
1g - Pay Per Click Marketing

Part 2 - The Business Website
Think of your small business website as "Web Marketing Central." It's the all-important centerpiece to your online marketing strategy. In this chapter, I'll explain how to build a high-quality business that can handle this function.

2a - Using Website Templates
2b - Creating Web Content
2c - Writing for People and Search Engines
2d - Make Your Website a Must-Read

Part 3 - The Business Blog
A business blog is a great way to expand and enhance your website with fresh content. In fact, if you're a small business owner, I can't imagine a single reason not to start your own business blog. In this chapter, I'll teach you how to use a business blog to attract new customers, establish your authority, and boost your search engine rankings, all at once.

3a - Strategic Considerations
3b - Technical Considerations
3c - Blog Design & Usability
3d - Writing Blog Content
3e - Blog Marketing & Promotion
3f - Maintaining Your Business Blog
3g - Blogs and SEO

Part 4 - Publishing Articles Online
Article marketing is the act of publishing articles online for marketing purposes. It can do wonders for your company's web presence, traffic levels, and general success online. By publishing articles over the web, you can extend your communication reach and increase your search engine ranking.

4a - The 7 Rules of Article Marketing
4b - Publishing Articles, Step by Step
4c - Choose Your Article Title
4d - Write Your Article
4e - Create Your Author's Note
4f - Publish the Article Online
4g - Track Your Success
4h - Repeat the Process
4i - Key Points and Checklist
4j - Find More Publishing Channels

Part 5 - Online Press Releases
Public Relations, or PR, is often the forgotten tool of small business marketing. That's unfortunate, because an online PR program can generate a wealth of exposure for a minimal cost. It's also a key component of the comprehensive web presence I've been preaching about in this book.

Part 6 - Website Conversions
We talked about the many ways to increase traffic to your business website, such as SEO, pay-per-click marketing, article publishing, press releases and more. We also talked about ways to create a quality website (and blog) filled with great content. Now we need to polish off this book with a chapter about onsite conversions.

6a - 5 Laws of Internet Marketing
6b - How to Increase Website Conversions

Appendix - Web Marketing Resources
In this book, we talked about many different aspects of Internet marketing for the small business owner. And along the way I presented you with a variety resources and tools to help you get more from your web marketing efforts. For the sake of convenience, I have compiled (and even exapnded on) the Internet marketing resources and tools presented throughout this book.

Bonus - Internet Marketing Checklists
We have covered a lot of information in this book. So I thought it might be worthwhile to summarize some of the key lessons from the book in checklist format. Here are some Internet marketing checklists to reinforce what you've learned from the book. And don't forget you can get all of these checklists in PDF format just by downloading the whole book (for free). Click the "download" link above to get yours.